A WeChat mini program mall is not difficult to deliver, and posters and flyers work too. The key question comes after launch: if the store delivers to the door, labour cost has to be calculated, and you need to decide the minimum order value for delivery and whether to add a delivery fee at peak hours. All of this has to be taken into account. For fresh grocery and supermarket mini programs the main functions are product display, ordering, scheduled delivery, in-store pickup, coupons and points, which are simple to develop. For this type of program, using a third-party development platform is the sensible and low-effort choice. So how do you promote a mini program offline, and how do stores make it work?
1. Mini programs nearby, for greater exposure. The built-in nearby feature uses LBS positioning to raise the exposure of the store’s mini program. When a user walks into a given area, the store’s mini program appears in the nearby list, which helps create business opportunities. Location, store information, contact number and opening hours can all be displayed directly.
2. Content marketing, so information spreads more easily. A mini program can itself act as a content distribution platform and send messages to users. Promotions and offers can be delivered quickly, directly and accurately to customers, increasing return visits.
3. QR codes and posters. This is the most common method of promoting a mini program: put the code on posters, name cards, store signage and brochures, and a single scan reveals the details.
4. Promotion through the official account. Store location can be queried directly from the store mini program, which encourages visits, and users can be guided to share articles with others, multiplying traffic.
5. Add the store mini program to the official account menu. In the account backend, the custom menu can hold a link to the store mini program. When users follow the account, the automatic welcome reply can guide them to the menu entry.
6. Points campaigns. Member cards, coupons and payment vouchers can all be issued inside the store mini program.
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