China Telecom held a commercial launch event for 5G messaging in Beijing on 25 January, themed ‘Co-creating the ecosystem, winning the future’, with partner representatives from across the industry chain witnessing the official commercial launch.
Vice president Tang Ke said that after nearly two years of work, 5G network coverage has matured, terminals have spread quickly and applications keep enriching, putting the company in a new stage of deep 5G cultivation. 5G messaging, an innovative message product for the 5G era, is a key business in the company’s cloud and digital transformation strategy and will become a core carrier service. Three priorities: scale it quickly as a new entry point for digital services; integrate it with cloud computing, AI, big data and blockchain to empower all industries; and co-build a new 5G messaging ecosystem with partners.
Zhang Xiaojun, deputy general manager of the marketing department, explained the two forms: personal 5G messaging is based on the phone number, needs no app download and offers rich media services; enterprise 5G messaging provides search and discovery, service entry points, online consultation and product purchase, cutting customer acquisition costs for enterprises. Personal messages are free to receive and cost the same as current SMS to send; enterprises are charged by message type.
The 5G messaging platform build-out is complete and the operating system largely in place, with systematic management, operations and security capabilities. The carrier will offer standard packages for personal users, explore multiple billing models, expand terminal coverage and deepen industry cooperation, while working with partners to refine technical standards, innovate business models and scale applications.
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