After a mini program is built, the biggest question is how to get traffic. Some small and medium business owners assume that customers will pour in automatically once they have a mini program; it is never that simple. A mini program is just a tool, like your website or app: without careful operation, large traffic is hard to come by.
1. Search traffic
Searching the corresponding keywords in WeChat prioritises related mini programs. As long as the name is well positioned and you apply WeChat SEO thinking, your mini program’s ranking will lead by far. Whoever builds a mini program in a field first can claim the precise keywords and win natural traffic.
2. Nearby mini programs
Users can view nearby mini programs on their phones, which is extremely useful for offline stores: these are precise customers within five kilometres. Nearby users who open the feature can find your mini program and place orders quickly, then wait for products and services to arrive.
3. Group traffic
Forwarding a mini program into a WeChat group is not treated as advertising and appears in a dedicated, clear format. Once shared in a group, it is permanently displayed in the group’s shared files, which is very practical, and users can also browse many popular mini programs there.
4. Invitation card mechanics
Invite a certain number of people and you receive a reward: free resource packs, free access to a paid course, coupons and so on.
5. Community fission
Share a poster to Moments, send the screenshot to a group, and receive a benefit in return.
6. User-generated campaigns
Voting campaigns, for example, gain large traffic quickly, though Tencent has now cracked down on voting mini programs. Custom posters can be set up instead, letting users forward with personalisation, which not only satisfies the love of sharing and showing off in Moments but meets an emotional need.
Mini programs now reach deep into retail, e-commerce, lifestyle services, government services and casual games, and many industries have found new opportunities after adopting them. There are many ways to monetise a mini program; once you have traffic, it can be converted into commercial value.
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