Different types of mobile apps have different ways of producing functions, different technical requirements and different development approaches, so their price assessments differ too.
A simple purchase flow
Once a user decides to use the product, they start ordering: making a purchase, submitting the order, setting the delivery address, paying and so on. The process must be simple and clear so the user can buy their favourite products with the fewest operations, and payment channels should be varied. Only then do users form a better impression of the app and raise repurchase rates.
An attractive interface
Generally speaking, when a user first opens an app, whether the interface is beautiful and the visual experience comfortable affects how long they stay. If the app attracts them, they stay; if not, they close it. Only with good, comfortable visuals can an app retain users.
Meeting user needs
Users can buy products in the app only if those products actually meet their needs and help them; only then do they order without hesitation. If the product has nothing to do with the user’s needs, the user leaves while browsing, and the app is pointless. App products must therefore be developed around user needs.
Simple, smooth use
When users decide to stay and use the app, they look for content that interests them, meets their needs, or the products they want to buy. If the app operates simply and smoothly, users quickly find that content and those products and complete the purchase. If use is complicated, users leave the app.
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