People often ask whether a WeChat mini program’s name can be changed. Here we can tell everyone clearly: yes, you can change a mini program’s name, and there are currently two ways to do it.
The first is after registering the mini program but before it is fully developed and released: before the mini program launches, you have two chances to change the name, and this modification is completely free.
The second is when the mini program has officially launched and has a live version, that is, users can open it by search or scan. If you want to change the name at this point, you must re-verify the mini program, and each verification costs 300 yuan. This means that once your mini program has a normal live version, changing the name requires paying the 300 yuan fee first, and every change follows the same process.
So when registering a mini program, think at the very beginning about the mini program’s positioning, use scenarios and target audience, including what these people might search. A name that is easier to find helps; try to name it based on these. If you registered a name in an earlier stage and want to change it, it is best to change it before the mini program goes live. Once the mini program has officially launched, changing the name costs the fee and feels unfamiliar to accumulated users, causing some users to drift away.
Shenzhen Xiaozhushou Technology (XZS Tech) provides customisation services for enterprises, with diverse design and production plans; professional service supports enterprise marketing.
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