Mini programs can rely on WeChat’s traffic dividend to bring merchants more benefits and new opportunities, achieving good word-of-mouth publicity and marketing value through WeChat mini programs and acquiring customers fast. What help can the distribution function in a WeChat mini program bring enterprises?
1. Lower marketing costs
For small and medium enterprises or individual merchants, early-stage manpower, market and funds are all tight, and basic online advertising and offline ground promotion require considerable investment. Mini program distribution adopts a model where merchant and distributor share profits by proportion, using commissions to motivate distributors to promote and sell products, with high cost controllability, and achieves the brand’s fission promotion at an extremely low cost.
2. Higher conversion
Friends already have a degree of mutual trust, which helps merchants spread word of mouth. Through the distribution function, merchants can expand sales channels and raise product exposure, thereby raising conversion rates. Mini program malls mainly spread through WeChat communities; with the distribution function added, consumers can also become the mall’s distributors, who can recommend products to their friends.
3. Promoting product sales
Using mini program distribution, a merchant is effectively selling through every distributor’s social channels, and new distributors can arise from those channels, achieving rapid fission of sales channels through social ties and promoting product sales.
4. Expanding brand influence
To earn higher commissions, distributors will certainly need to promote widely, gain more users and close more orders, which to a degree helps merchants expand brand awareness.
5. Rapid fission
WeChat is a resource-gathering platform with massive user traffic; operated properly, traffic is no problem. Mini programs can also achieve distribution fission: the distribution model is itself a strategy for expanding distributors, and with benefits or bonuses as the guide, expanding distributors is naturally simple.
Overall, in a market full of strong competitors, merchants must understand their real situation, know what they lack and what their strengths are; only then can they operate a distribution mini program mall sensibly and sell their products profitably.
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