A WeChat mini program needs no download or installation: open it when you need it and use it, with simple operation. If you want a share of WeChat’s massive traffic, the mini program is an excellent entrance ticket, letting you into WeChat’s traffic-sharing circle. In the age of big data traffic is king, and acquiring it is expensive now, while a mini program lets you put that pool of over one billion users to work with ease. Getting a mini program developed helps you seize the traffic market, and it is naturally a sharp weapon against competitors.
WeChat mini programs lean towards offline stores: users can funnel online customers offline and offline customers back online, switching between the two entrances freely, which brings users a superb experience and easier use. Such a light operation, with high convenience, high experience and high user retention at low cost, is a dividend you never enjoy if you do not move first. So where lie the advantages for offline stores?
1. The mini program’s biggest entrance lies in all kinds of offline commercial scenarios, and a physical store is exactly such a scenario.
2. The mini program has a Nearby Mini Programs feature: users open Discover, Mini Programs, Nearby in WeChat and find every registered mini program within about 5 km. Anyone nearby with a need can search and find your offline store.
3. The mini program’s functions are tailored for offline stores: its tool-like nature, the use-and-go model and the no-download trait are all necessary means for a physical store’s promotion.
4. A WeChat mini program is a new channel and a new traffic entrance. Especially now its functions keep upgrading, the links with official accounts and with apps, and the nearby-stores feature, are making the mini program a huge traffic gateway.
5. Applying WeChat’s third-party payment greatly helps upgrade the online and offline payment experience and collect user consumption data. Offline stores spent the past few years squeezed by e-commerce, and their growth was heavily constrained; online shopping became second nature and physical retail struggled. With WeChat launching mini programs, offline stores have been handed a chance to turn things around.
What offline stores really want from a mini program is exposure and new business opportunities, backed by clear advantages for growth, and small shops can even use one to overtake the big chains. Contact XZS Tech to have a WeChat mini program tailored for you.
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