Corporate websites today are mostly clean and understated, no longer piling up images and animations as in the past. A website can be simple without being simplistic. A concise site still needs a professional designer, because it embodies plenty of specialised knowledge, such as the site’s colour matching and overall layout. XZS Tech, a website building company, walks you through the traits of a site that is concise but not simplistic.
1. A simple layout highlights the site’s content, which serves the user experience better. Designing a site with a simple layout and only one or two page templates is far faster than designing one with eight versions, complex layouts, tangled constraints and heavy backend code. When your site carries few decorative elements, the content becomes the protagonist and visitors browse with ease, which also improves the site’s user experience.
2. Clear hierarchy, no redundant information. This helps navigation in two ways: the site generally has fewer pages and sections, or the design is clean and tidy, making the navigation elements easier to find. Concise design is an excellent answer to navigation usability. A few tips for simple navigation: use a single main navigation menu; keep the site’s navigation consistent and coherent; and avoid dropdown menus as navigation, since dropdowns easily hide a confusing tangle of menu items.
3. Simple design makes the site load faster. Keep the code clean and clear, and you are less likely to call multiple stylesheets or piles of JavaScript files and pile up extra HTTP requests the way other sites do. Fast loading matters to users because patience today is limited: generally three to five seconds is the best page-open speed, and if opening takes too long, customers close the page at once.
In short, when building a website remember that concise does not mean simplistic: what the site ought to reflect must be reflected. Simplicity here means the site should be comprehensive and generous, making users feel they can find what they need at first glance. That is why the concise-but-not-simplistic corporate marketing website is the most popular kind.
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