When designing a website, first be clear about the site’s goal and its audience, then build the site’s structure around that positioning. The ultimate purpose of website building is to strengthen the site’s influence, that is, to deepen user stickiness and widen the enterprise’s reach. So how should you attend to these during the build?
1. Make full use of white space
In design, all the space on a page is valuable, and making full use of it does not mean stuffing the entire page with everything piled on. Cluttered content harms the visual effect and blocks users from getting useful information at a glance. So keep the page consistent and tidy, which is very important. Users decide their next move from the first visual impression when entering a site; white space gives them room to breathe while browsing and a pleasant visual effect.
2. Navigation design
The purpose of building a website is surely to keep more users and win more traffic, not to have visitors leave after one page. If users do not leave immediately and browse several pages, the site has real appeal and its effect is evident, with content users find interesting and useful. So place the navigation in a prominent spot, usually at the top, so users find the content they want at once.
3. Long pages should use continuous internal sections
Generally, users’ moods swing considerably while scrolling a long page. To avoid wearing out their patience, keep the visuals clean and highlight the key points, which raises the page’s appeal and delivers timely, effective information.
4. Strong contrast between background colour and text
To strengthen the visual effect while making text stand out, avoid colours of excessively high brightness; keep the style unified while widening the visual contrast between the two, so users read comfortably in a pleasant reading environment.
These are the points to watch in website building, the most common and the most easily overlooked.
XZS Tech is a Shenzhen-based development company. We build custom mini programs, WeChat and mobile apps, e-commerce systems and corporate websites, covering requirement analysis, design, development and after-sales support, and we hand over the source code at delivery.
If you are planning something along the lines of what this article describes, tell us the scenario and we will come back with an approach and a cost range. Call 0755-82494862, or reach us through the contact page at hk.xiaozhushoukeji.cn/en/contact-en/. The first conversation costs nothing.
Want to talk through what you just read?
We work end to end, from product design to launch. Tell us about your scenario and we can start there.
Shenzhen XZS Technology Co., Ltd. · Tel 0755-82494862 · 13760424861