1. Products with social fission in their nature
Mini programs with social factors are born to live in WeChat’s soil, riding its massive social traffic to become market hits. Pinduoduo and Mogujie, for example, used group buying to break through in social e-commerce; Xiaoniangao, through social scenes, won customers fast at low cost, achieving excellent spread and rapid user growth in a short time.
2. Vertical-domain leaders
Mini programs targeting market niches also spread easily. Several car mini programs rank near the top: users have made mini programs a major entrance for choosing, buying and using cars. Being low-frequency applications, these needs never justified downloading an app, and early movers find the mini program scene’s convenience lifts them to the top.
3. High-frequency scenarios the product awakens
These scenes occur frequently by themselves, yet the original experience wasted resources; mini programs optimised away many merchants’ and users’ pain points. The KFC mini program, for example, solves queueing, ordering, paying, coupon issuing, customer consumption analysis and LBS-based information pushes. Entertainment mini programs such as video, live streaming and karaoke, being light applications, give users diversified choices, and users can share fun videos and streams with friends through WeChat instantly, spreading better than any app.
XZS Tech is a Shenzhen-based development company. We build custom mini programs, WeChat and mobile apps, e-commerce systems and corporate websites, covering requirement analysis, design, development and after-sales support, and we hand over the source code at delivery.
If you are planning something along the lines of what this article describes, tell us the scenario and we will come back with an approach and a cost range. Call 0755-82494862, or reach us through the contact page at hk.xiaozhushoukeji.cn/en/contact-en/. The first conversation costs nothing.
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