In the internet era, the great majority of enterprises understand how vital it is to attract more potential customers through online information, and how strongly potential customers’ impression of your company and products depends on the effort invested in the website’s corporate image design. So the official website’s design matters greatly. Web design can fully capture visitors’ attention and give them visual pleasure. When creating pages, the UI designer binds the site’s overall design tightly to the principles of web design, plans the site’s functions and theme patterns according to the information the enterprise wants to convey (products, services, philosophy, culture), expresses it artistically through their own understanding, then beautifies the pages. The UI designer’s main work includes: positioning the website’s overall expressive style and grasping the user’s visual experience as a whole; designing the concrete visual presentation of each page, covering the promotion of the enterprise’s products, its news and dynamics, and the delivery of its culture; and assisting developers to perfect the pages’ visual effects and interaction functions, guaranteeing a good user experience and lifting the enterprise’s image.
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