Shenzhen Tiansi Smart Technology focuses on AIoT — the artificial intelligence of things — and industry edge computing, and provides complete solutions for industrial IoT and sector digitalisation. The company built its corporate website soon after it was founded, to convey its philosophy, products and solutions, and to let customers, investors and prospective partners follow what it is doing.
Project background
A technology company’s website has two jobs: let people who do not know the technology understand what you do, and let people who do know it find the solution and the scenario. Tiansi Smart wanted both done early, and kept steadily up to date afterwards.
Site structure
The top-level menu has six sections — home, products, solutions, news, careers and about us — in a clean, open layout. Each section does its own job, so a visitor forms a first impression within a few screens.
Sections
Home
Presents smart solutions, popular products, news and partners, showing key products, recent news and main partners. A returning customer can catch up on new releases and promoted products from the home page.
Products
Divided by application scenario into core modules, gateway devices, smart payment, smart access control, smart security and smart terminals. Each category lays product images directly on the page, and a tap opens the detail.
Solutions
Presents smart light-pole 5G gateways, cluster servers, industry tablets, smart AI gateways and edge-computing gateways in four parts: solution summary, demonstration example, demonstration result and solution features.
News
News is split into company news and industry news, so visitors see what the company is doing and how the sector is developing.
Careers
Sets out the hiring philosophy and open positions, with the specific responsibilities and requirements of each role.
About us
Company profile, culture and contact details, so the company’s essentials and the way to do business with it are quick to find.
How content is run
The company updates the site through a dedicated person on a fixed schedule: one person is responsible for publishing, with one day a month set aside for updates. To keep publishing compliant, the layout readable and the site quick, that person sends the content to Xiaozhushou Technology, where specialists handle images and typesetting; the finished edit is scheduled as a draft, reviewed by the company’s own person, and published only after approval.
Approved content is then optimised technically by an SEO specialist. The process splits who writes, who lays out, who approves and who optimises into four stages, each with a named owner.
Outcome
- Six sections put products, solutions, news, recruitment and company information each in their place, so visitors need not wander around the site.
- The content process — a named owner, a fixed schedule, draft review — runs smoothly, keeping publishing compliant and layout consistent.
- Published content is SEO-optimised, so the site performs more steadily in search results.
- The website became the company’s single outward channel, shared by customers, investors and job applicants.
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