The internet era arrived long ago, and buying habits have changed with it, at home and abroad. Companies looking for suppliers increasingly search and shortlist online, and foreign buyers do exactly the same. An export business with no site, and no presence in the results, simply loses that share of the market.
So how should an export site be built? Five things matter.
1. Choose the right company to build it
Do not choose on price. Look at what the company has actually built.
Two specific warnings. A company that mainly builds Chinese-language sites knows what a domestic audience likes and has studied foreign sites very little, and an export site is read by foreign buyers whose expectations are different. And a company that knows nothing about search optimisation will build a site that does not suit promotion, even if someone else handles the promotion later.
2. Make it responsive
Some businesses, traditional ones especially, assume a desktop site is enough. Mobile now accounts for a growing share of traffic, and Google’s rules penalise sites that are not mobile-friendly in indexing, which then affects every later optimisation effort.
A responsive site adapts to phones and tablets, which improves the experience and lets desktop and mobile be optimised together instead of twice.
3. Do not build it for the visuals alone
A design that fits the target buyer’s taste does matter; it is what catches attention in the first seconds. But it is not enough, and overdoing it costs more than it returns.
Chasing aesthetics tends to sacrifice the things that make the site work: the structure, how the sections are presented, how the content is laid out. Value comes from content, not from decoration.
4. Make contact effortless
The purpose of an export site is to generate enquiries, so every page has to make it easy to reach the company: an enquiry form, click-to-call, the company email, the phone number, social accounts, the address.
Give people whichever channel they prefer, and answer quickly when an enquiry arrives. A prompt reply is part of the product; a slow one wastes the traffic the site was built to attract. Signposting helps as well: a clear call to action on each page, placed where the eye already goes.
5. Take the content seriously
Both the optimisation and the conversion depend on it. Whether the content answers a buyer’s question, and whether it makes them want to buy, is what decides whether the visit becomes an enquiry.
Originality is the floor, not the goal. The content has to start from what the buyer needs to know and be written so that reading it is worth their time.
Those are the points worth holding on to when commissioning an export site. The design gets attention; the structure, the contact routes and the content are what produce the enquiries.
XZS Tech is a Shenzhen-based development company. We build custom mini programs, WeChat and mobile apps, e-commerce systems and corporate websites, covering requirement analysis, design, development and after-sales support, and we hand over the source code at delivery.
If you are planning something along the lines of what this article describes, tell us the scenario and we will come back with an approach and a cost range. Call 0755-82494862, or reach us through the contact page at hk.xiaozhushoukeji.cn/en/contact-en/. The first conversation costs nothing.
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