Category: Industry News

A mini program does almost everything an app does, and you do not own the platform it runs on. Where each of the three formats actually fits.

The people in the room already follow your mini program, so the audience accumulates instead of resetting. What that is worth to a travel business, and to the guides and scenic areas around it.

A domain, hosting, the program it runs on — and the fourth item almost everyone forgets: who operates the site once it is live.

The difficulty is not that spaces are scarce — it is that drivers do not know where the free ones are. Search, navigation, reservation and payment are the four features that fix it.

An in-house team, a template, or custom development. Three routes with completely different costs, timelines and ceilings — and choosing wrong costs more than paying too much.

An app quote is not a price, it is the result of three calculations: how many people, for how long, and what the supplier adds on top.

Domain at a few tens to a few hundred, hosting at a few hundred to a few thousand, the build from ten thousand up, and filing usually free. Four lines that make up the total.

E-commerce, food and beverage, education, delivery and hotels. Five categories that have worked out what a mini program is for — and what each one is really solving.

Seven decisions that have to be settled before the first line of code: structure, static pages, a sitemap, internal links, the template, the markup, and the supplier.

Finding the households renovating this year, experimenting while mistakes are still cheap, and cutting what a returning customer costs. Three problems the category actually has.