Category: Industry News

Hard enrolment, narrow sign-up channels, expensive acquisition, ad-hoc payment, invisible retention. Five problems, and what a mini program actually does about each.

Three parties — buyer, seller, group leader — and three features the mini program has to carry. The engine is not the software, it is how well the leaders are developed.

Services that visit the customer, marketing companies moving events online, and connected hardware. Three categories where a template genuinely does not fit.

A mini program is a pool for customers you have already won and a window for everyone else. Custom development decides what that pool is shaped like.

Seven modules: records, stock, members, inspection and insurance, cash, queries and period statistics. The value sits in the last two — whether you can find out what is actually happening.

Distribution is not a discount. It is a rebate split by tier and paid to whoever made the sale. Three characteristics: independent storefronts, a network that recruits itself, one console over all of it.

Three stages: settle what the app does, analyse what the category actually needs, then confirm the plan. Get the first one wrong and everything after it is rework.

A five-kilometre radius, one-off customers, and the ceiling on floor space and staff. Three structural limits a mini program pushes against — by leaving a record where there was none.

Function and positioning, refined requirements, the right team, a prototype before code, tracking throughout, and room for upgrades. The first two decide whether the rest matter.

A marketing site sells. That means keyword-led content, three or four ways for a visitor to raise their hand, and the structural SEO done before launch rather than after.