Mobile users keep growing, and the use of mini programs, official accounts and apps keeps rising; offline business is gradually moving online, setting off an internet business boom. If you had the chance to choose one to develop, which would you pick? Today XZS Tech shares a few points.
1. Quick access
An official account requires users to tap follow before entering; a mini program opens by scanning a code; an app must be downloaded and installed from app stores, search engines or the App Store. On quick access, the mini program wins.
2. Positioning
The WeChat official account is positioned mainly on content display, and subscription accounts can push one article a day, especially suited to marketing work. The mini program is positioned on products and services, usable as a tool-like software. The app is a deeper fusion of product and enterprise value.
3. Technology
Official accounts are written in HTML5; limited by their own network, they usually open slowly, and a poor connection makes the loading speed irritating. Mini programs use WeChat’s own language, with code stored in the cloud, no download needed and no phone storage taken. Apps are developed in native Android and iOS languages and run a class better.
4. Price
Official accounts, written in HTML5, are relatively cheap; mini programs come next; apps, developed in native Android and iOS languages, are the most expensive.
5. Functions
Official accounts suit marketing and advertising best; mini programs act as auxiliary tools; apps, as terminals that bring in traffic, suit long-term product use.
6. Entry points
Official accounts and mini programs depend on the WeChat software, while an app must be downloaded separately.
In fact, mini program development, official account development and app development all have their own value, so enterprises should choose according to their industry and usage scenarios. If your budget is limited, choose mini program development!
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