WeChat mini programs require no additional downloads; WeChat users simply scan a code or search for the application they need, realising “use and go” and solving many users’ phone storage shortage. Mini programs are everywhere, available anytime without installing or uninstalling.
Although mini programs bring many conveniences, long-term development requires the right methods. Only things that generate profit can develop long-term: WeChat mini programs bring users convenience and merchants benefits, which is the fundamental reason they endure. To profit you must present the product’s core value to customers; that is the foundation of profit. Mini program monetisation takes the following forms:
First, connecting online traffic and converting it. Inserting a mini program in WeChat articles widens the mini program’s push reach to more users, and stronger linkage between official account and mini program brings more conversion opportunities, promoting consumer spending.
Second, convenient, fast online payment. The mini program’s payment function cuts customers’ queuing time and raises consumption. Take KFC’s mini program: customers order online in the app, choose dine-in or takeaway, then pay in store or online, and on arrival they eat or leave directly, which is very convenient for office workers and promotes spending.
Third, advertising revenue. Advertising is an important part of many merchants’ income: they can use the mini program’s LBS bidding promotion to gain precise users, or sell the ad slots inside their own mini program.
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