How do cosmetics mini programs drive traffic and convert it? Cosmetics and beauty mini programs are in fact very well suited to marketing campaigns: launch a few low-priced traffic products first, convert with targeted promotions, and then retain the customers you have gathered.
1. Multi-channel traffic. Start with external live-streaming. A cream normally priced at 89 yuan goes for 49 yuan in the livestream, bundled with two face masks and four cleansers. There is also a surprise waiting when the parcel arrives, and this step is something only a mini program can deliver. It is also the core of how one brand reached 15 million yuan in revenue.
2. Guide follows and stockpile traffic. Every parcel carries a card with a QR code. Scan it, follow the brand’s official account, and a 68 yuan cleanser can be collected free in the mini program mall.
3. Marketing that keeps customers. Once traffic exists, how do you keep it? This is where membership privileges come in. Pay 99 yuan to become an annual member; flash-sale items can be bought for as little as one cent; members receive discounts on other products and accumulate points that can be redeemed against products.
That is the loop in full: acquire, convert, retain. Follow XZS Tech for more on cosmetics mini programs.
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