For people who browse web pages often, which site behaviours most easily sour the user’s mood?
1. Too many ads. First is stuffing the page with lots of advertising, with pages repeatedly asking users to add specific contact details. This makes the general browsing experience deeply uncomfortable and triggers strongly negative feelings. Ads on a page should be designed sensibly, kept from obstructing the browsing of the site’s main content.
2. Very slow loading. A site that takes forever to open, loads on and on with no hint of progress and responds very sluggishly leaves users with almost no patience to wait.
3. Poor content design. A site’s content must be original and at the same time fit the site’s theme; that both meets the public’s needs and helps everyone find value that suits them. Content that is never updated in time equally drags down the ordinary browsing experience.
4. Sites forever trying to harvest users’ personal information, for example demanding an ID at login or a phone number when leaving a comment. Every company building a website should pay close attention to the problems above.
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