WeChat mini programs have stayed a hot topic ever since they appeared, bringing enterprises and merchants a new marketing channel and traffic entrance. An online distribution system, through automated functions and technology and via online distribution channels, helps users distribute and recruit at scale and manage downstream distributors efficiently, saving great amounts of manpower and time, easily building the enterprise its own online distribution platform, letting more people sell for you and driving fast business growth.
So what sparks fly when a mini program mall meets an online distribution system, and what marketing results does the pairing bring merchants?
It motivates store sales staff
A mini program with a distribution system lets shop assistants run two-way online and offline marketing anytime, anywhere, ending the situation where store staff can sell only during working hours: they earn commission after hours too. This raises the staff’s motivation and their sales income, pushes the product’s marketing conversion, and delivers steadily growing sales.
It deepens user stickiness
With a mini program plus an online distribution system, commission comes easily through sharing, which spurs consumers to share and promote proactively. One tells ten, ten tell a hundred, users return again and again, and stickiness grows.
It integrates online and offline resources
The pairing helps enterprises and merchants merge their online and offline resources effectively: traffic can be led from online to offline, and offline traffic guided back to the online platform. Nor is traffic confined to WeChat any more; it can come from every other channel, integrating and managing traffic resources to the maximum.
Marketing spreads wider
The pairing replaces the old single-mode online or offline promotion: it connects online consumers, distributors, offline shopping guides and sales staff, mobilises both crowds, and leverages powerful social marketing across online and offline, achieving omnichannel marketing promotion with wider reach and clearer results.
With this marketing mode, both merchants and consumers become beneficiaries. A WeChat mini program plus an online distribution system can quickly integrate and replicate online and offline resources, turning thousands of consumers into new distributors and making the combination the stickiest vehicle of all, rapidly raising the product’s fame and widening the marketing channels.
XZS Tech is a Shenzhen-based development company. We build custom mini programs, WeChat and mobile apps, e-commerce systems and corporate websites, covering requirement analysis, design, development and after-sales support, and we hand over the source code at delivery.
If you are planning something along the lines of what this article describes, tell us the scenario and we will come back with an approach and a cost range. Call 0755-82494862, or reach us through the contact page at hk.xiaozhushoukeji.cn/en/contact-en/. The first conversation costs nothing.
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