What a Corporate Website Actually Does for a Business
Large or small, most businesses now have a site, and traditional trades have followed to stay in the market. Eight things a site does, beyond simply existing.
Building a Community Group-Buying Mini Program
Group buying runs on group leaders, and the product has to make them effective. What a community group-buying mini program does for a merchant, and how leaders actually get recruited.
What Mini Program Development Actually Costs
Two routes, two very different budgets, and a running cost most people forget to ask about. What to weigh before deciding which one fits.
Building a Mini Program Is Half the Job
Plenty of businesses have one now, across games, retail, food, tools, travel and services. Plenty of them also never make money from it. Where the operation goes wrong.
A Property Mini Program Mall: What It Gives a Developer
Property businesses have moved into online promotion, joining the physical sales office to a channel that works all day. Three advantages, and how to judge who builds it.
Is It Still Worth Building a Mini Program in 2022?
The market has grown fast since 2017 and every sector has moved in. Five years later the question is whether there is anything left to say. There is, and it is not about novelty.
Position the Website Before You Build It
Businesses build sites for two different reasons, and confusing them produces a site that does neither job. What each purpose implies for design, content and promotion.
Why a Mini Program Costs Less Than an App
One platform instead of two, five weeks instead of four months, one review instead of a dozen app stores. The cost difference is structural, not a matter of effort.
Mini Program Development: Steps and Costs
Four steps from registration to publication, then two routes to a mall with very different economics. Both sides of the template-versus-custom decision, stated plainly.
Why a Marketing Website Has to Be Responsive
Most users now arrive on a phone, and a desktop-only site loses them before the first paragraph. What responsive design actually means, and why it is cheaper than a mobile version.
Older articles are still being translated. The full Chinese archive is available at 繁體中文 and 简体中文.